REALITY and ADAPTABILITY...part of the GE success factors.

Two of the reasons that GE has had a successful 126 years is because the leaders were adaptable, set and met realistic expectations. It is highly promising to see the Immelt team continue this successful leadership approach.

It is clear that the company must reduce its dependence on Financial services and its complexity. GO BIG has not worked and focus and selectivity must become the new theme.

Bill Rothschild, author of the insightful,comprehensive, objective 126 year history of GE, THE SECRET TO GE's SUCCESS...a global bestseller.