GEWatcher-8 "Missionary Leadership"

One of the most critical jobs of any leader is to make converts and keep the loyalty of the flock. They must believe deeply in their mission, have positive vision and take actions that are consistent with both. I have been very fortunate to have worked with several successful missionary leaders.

These individuals had several unique characteristics:

• They were true believers and their faith was based on a combination of analysis, intuition and decisiveness.
• They did what they said and when they were wrong they admitted their mistakes and tried to do better.
• They were willing to bet their career and personal wealth to execute what they believed.
• They were willing to share the wealth and were not greedy.

Though I have some disagreements with what GE's CEO, Jeff Immelt's "go big/ go global" strategy, I am impressed with his personal dedication and missionary zeal. It is clear that he believes that he has selected the best strategy, has the best team and will succeed.

He has personally sacrificed to do what he believes is right. This included being willing to give up a $7.1 million bonus because the stock didn't do what he expected and recently investing over $5 million in purchasing GE stock at a time, when most would not have recommended that he do so. He believes that "ecomagination" will work and that GE can grow its organic businesses. He truly believes that size and diversity are critical for GE's continued success.

Immelt is a TRUE MISSIONARY LEADER.

In the past few days, the investment community appears to have listened to his continuing assertion that GE stock should sell at a premium and the stock has moved strongly.

I still have many concerns about his strategy and vision and will continue to comment on them, as well as those areas I agree with, but I admire his conviction and wish him well.... I too believe GE is a good long term investment and is undervalued.

Bill Rothschild, author of "The Secret to GE's Success" and "Risktaker, Caretaker, Surgeon Undertaker- the four faces of strategic leadership"- both books describe the missionary concept in more detail and shows how leadership, strategy and talent must fit together. They can be purchased on AMAZON and http://www.strategyleader.com/.