Print Media Response to Declining Readership and Advertising

It is clear that all of the major newspapers and magazines are losing readership and advertising dollars. Many prefer to get their information and news from the Internet or cable. The printed publications, like Wall Street Journal and Business Week, seem to believe that the solution is to make their articles and analyses shorter.

As a reader of both these publications I totally disagree with their response. The publications are not informative and lack the depth of insights that I liked. They are now just printed versions of the electronic media and don't have any distinctive advantage or appeal.

As a strategist I would have recommended that go the other direction. Make their publications truly different and provide in-depth analyses and insights. The Economist is an excellent example of this type of publication and I learn more from it and gain insights that I could not get anywhere else.