How attractive is CHINA as a market and place to bet your future?

There are over 1.5 billion Chinese. It is an enormous, double digit growth market and most MAJOR companies believe that they must be there to be long term, even short term, winners. Therefore the common logic is that you must be in this market to grow and even just to survive. Is this true? How much focus should companies place on China? Can they ever make any real returns on their investments of money, people and technology? I am not convinced that this is the best place to put most or even all of your resources and would like show you by a comprehensive assessment of CHINA why I am concerned.

In the 1960's, this was the folklore that led many companies to over diversify and move into the BIG/ FAST Growing markets. In my recent book, " The Secret to GE's Success". I describe how GE in the 1960s, moved aggressively into nine "large, fast growing markets" and failed in five of the nine.

Over the next few weeks, I will focus on THE ATTRACTIVENESS of CHINA and provide some challenges to the viability of succeeding in this market.

I welcome your insights and so please challenge my opinions, analysis and experience and we will both learn.



Bill