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This is an illustration of "select and click" evaluations that we enable you assess the attractiveness of key segments or parts of the business. There are five areas to assess:

-----The Market

-----The Customer

-----The Competitive environment

-----Technology

---- Financial characteristics

You can change both the questions and the criteria.

You are asked to evaluate the current situation and what you believe will be the future characteristics.

The "dot" represents the current and future, if there is no change. Change is represented by the arrow. Movement to the left is positive, to the right negative.