The FIRST book that explained how to think and set priorities strategically... still being used...and still very relevant.
Putting It All Together includes: illustrations of both service and products applications, special notes for non-profits, how the reader and student can use the process via "application sections" at the end of each chapter. Price: $49.95
*Volume discounts available
This is a revised and updated edition of a book that has been used extensively in major corporations, MBA courses and Executive programs in the United States, Japan and Europe. (100,000 copies have been sold worldwide of the first edition)
Overview:
Chapter 1-- Every Leader Has A Strategy, So Why All The Fuss?
Chapter 2- Looking Backward With One Eye On The Future.
Chapter 3- Customers Determine The Successful Strategy
Chapter 4- The Name Of The Game
Chapter 5- Competitors: "Getting to Know All (?) About Them"
Chapter 6- Know Yourself: Resource Analysis.
Chapter 7- The Four dimensional overlay: Society, Government, The Economy and Technology
Chapter 8-Now Lets Strategies: The Investment Decision.
Chapter 9- The Move to Management & Implementation Strategy
Chapter 10- What Happened to Objectives?
Chapter 11- Keeping in Touch with Reality
Chapter 12- The Case for Contingency Alert Systems
