This is what you will find:

Customer First. The tutor begins with a thorough analysis of your current and potential customers. It provides insights into how to classify customers and then systematically evaluate their needs, wants, how and why they purchase.

What is Marketing? This describes the eight key elments of a marketing strategy (intelligence, product planning, distribution, sales, pricing, communications, readiness to servce and services.

Knowing What is Going On and What May Change. The different types of market and customer intelligence are discussed.

Designing and Providing Customer Driven Products and Services. This starts with product planning, management and execution and focuses on how to determine the features, configurations, depth and breadth of product and services lines.

Making It Easy for the Customer to Purchase the Product or Service. This concentrates on the various types of distribution approaches and how they fit the strategies.

Selecting and Managing the Right Type of Sales Force. There are numerous ways you can sell and each is evaluated and tied to the business strategy.

Pricing Alternatives and Strategies. Pricing is a vital link in any strategy. This includes the terms and conditions and even the use of leasing and renting.

Make Sure the Customer Knows. Communicating to the customer and being sure that they understand your product and service advantages. This includes selecting the right media, timing and approach.

If the Customer Can't Buy It , You Lose. This concentrates on the need to have the right product at the right time and in the right quantity. NO stock-outs!!

Services- a Means or an End... determining what should be bundled and unbundled.

Putting the Marketing Strategy Together. Describe what you are doing now and why.

Making Sure It all Fits Together. Making sure that the marketing and business strategies are compatible.

Strategic Marketing Leadership. Not all leaders can do the job.

Worksheets provided.