· Strategic Mapping visualizes all of the major product and services that are currently available in a market, segment or what is now called " a space". It permits the business development leader and team to identify new opportunities while also assessing the degree of complexity and competitive risks. This technique has been effectively used for over three decades with a variety of companies, globally.
· Internal Venturing is described, illustrated and guidelines provided based on extensive study and application. It can be a major part of a company's business development activities if properly implemented. This tutor provides all of the ingredients to make this happen. General Electric's, 3M, Emerson and IBM venture programs are outlined.
· Acquisition/ Merger grid is provided to assess the potential of making and successfully implementing an acquisition. It can also be used in strategic partnerships.
· Attractiveness and Competitive Position assessments are used to assure that the business development team sets realistic expectations and objectives.
Price: $75.00
*Volume discounts available
Business Development Tutor will answer the following key questions:
I. When Is Business Development Really Needed?
II. How Can We Find New Business Development Opportunities? A tool kit of proven "ways to find new business development opportunities" will be provided.
III. Can We Make Any Money? The tutor will identify key marketing, customer, competitive, technology and financial characteristics that separate winning from losing opportunities.
IV. What It Will Take To Be Successfully Pursue Opportunities? Understanding what type of people, resources and financials are required.
V. What Do We Currently Have Now? This help identify what the company can do on its own, using its existing resources and abilities and what it will take to fill the gaps and improve the probability of success.
VI. Should We Pursue These Opportunities Or Not? It is vital to make the decision early. This involves pursuing opportunities where you can make money and be the leader.
VII. If You Want To Play Then What Are Our Options?
Starting from scratch - the "start-up"
"Internal Venturing"- use what you have an develop your own.
Acquiring
Merging
Partnering
Combinations
VIII. What Do We Have To Do To Execute Successfully? Putting It All Together!
Setting realistic expectations
Getting and retaining the right people…at all key levels
Creating an organization that can respond to change
