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How To Gain And Maintain the Competitive Advantage In Business

These are some of the reviews of "The Secret to GE's Success". The book is available in five languages: English, Spanish, Japanese, Korean and will shortly be in Simplified Chinese and Indonesian.

Bill Rothschild is available to speak about the five key success factors: L.A.T.I.N (Leadership, Adaptability, Talent, Influence and Networks) at your executive and management training sessions or to personally consult.

 
 

Strategic Direction

(Volume 224 #2, February 2008)

ROTHSCHILD's history gives us much to PONDER..bul the lessons are for us to LEARN"

These are some highlights from this review:

  • "William E. Rothschild ..widely published management consultant, has now told the The Secret to GE's Success". so do we really need yet another book about GE.
  • "But the truth of the matter is that, while much of this writing focused on the success of the 20years of the Welch ers, it didn't address the broader historical question that Rothschild poses...he asks and answers: what is it about GE that accounts for the company's success, not just under the Welch, but throughout the 126 years of the company's existence.
  • Rothschild attributes the uniqueness of GE to the coverence of five success factors summarized by the acronym LATIN... but the reviewer believes that Rothschild missed Techolonogy as one of the major factors.
  • The Reviewer differers from Rothshild's concern that IMMELT can achieve an 8% compounded ORGANIC growth...

Overall, the reviewer paints a very positive view of the book and shows that it can be useful for all leaders, provided they don't believe that the "GE Way" doesn't fit all companies in all situations... however there are may lessons to be learned from the GE success.

If you want to see the entire article visit: (www.emeraldinsight.com/sd.html).

 

Soundview Executive Book Summaries

"Why We Like This Book!"

Rothschild's applicable chapters conclude with a "takeaway" lesson, explaining how the principles can be applied to the reader's business. The book's practical touches can help readers make GE's success secrets their own. " More...

From Strategy & Leadership- July August Issue.

" So do we really need yet another book about GE? In the wake of the avalance of writing about the Jack Welch ers- to which Welch, the former CEO , has contributed mightly- this might seem to be a legitimate question. But the truth of the matter is that, while much of this writing focused on the succes of the 20 years of the Welch era, it did not address the broader historical question that Rothschild poses in his latest book. He asks and answers: What is it about GE that accounts for the company's success, not just under Welch, but throughout the 126 year of the company's existence, and under a succession of chief executives of widely differing temperaments?

He attributes the uniqueness of GE, the oldest company tracked by the Dow Jones Industrial Average, to the convergence of five success factors summarized by the acronym- LATIN...More...

 

Donald Mitchell

Harvard Strategic Management Professor and Consultant

"Although Mr. Rothschild is appropriately proud of the company's success, he doesn't shrink from pointing out missteps, areas where processes need to be adjusted, and unnecessary delays in taking needed actions. He also wisely suggests that other companies not copy these practices, but rather adapt the practices to their own circumstances. In some conceptual exhibits, he provides helpful clues for how such adaptation might be done (see especially pages 59, 181, 208, 209, and 255)." More...

From "In Bubble Wrap".com

"The book is not just a history of GE, and it's not simply an examination of what has kept the company riding high, it's a toolkit for you to use for your own company. It's prescriptive, it's informative, and it offers so pretty far-ranging perspective. It's kind of like the 60 year-old you gathering every great teacher you've had along the way, having everyone write down one important life lesson, and then presenting it to a 10 year-old kid. That would be invaluable to any adolescent, just as The Secrets to GE's Success could prove invaluable to the future of your company." More...

"The Conference Board Review" (March/ April 2007)

"At the heart this is an intellectual history of GE---what it did, how it did it, and the thinking behind its decisions--- and a very readable history it is. And the Secret is a knowledgeable one. Rothschild worked at GE for more than thirty years and helped develop its competitive strategies. He also holds strong opinions about current issues---for instance, he believes in term limits for both CEOs and directors."

Directors & Boards Second Quarter 2007

Highlighted three parts of the book that would be of interest to their readers. These included: "Management by Objective", Broad (and Employee) Stock Ownership and Outside Board of Directors. More...

 

Commentaries

"Bill Rothschild's incisive analysis captures the "pearls" of decisions and wisdom that underpin General Electric, one of the century's enduring success stories"- Mylle Mangum..CEO IBT Enterprises.

"Bill Rothschild has created a book that is as consuming as a novel by using the GE story and at the same time, a hands-on workbook to evaluate yourself and your businesses." Rich Spriggle, Vice President- Human Resources- Dana Corporation.

"This book is a must read for the student, teacher, manager, executive and anyone who is interested in how an organization can not only survive, but thrive in a world of constant change, challenge, opportunity and threat. It is a lucid, penetrating, clear, well-written page turner." Warren J. Keegan, Distinguished Professor, Lubin School of Business, Pace University.

"I read " The Secret to GE's Success" cover-to-cover. It is well written and very instructive contribution to the management literature. I will never think of LATIN only as a subject I failed miserably in high school. Congratulations." David Hawkins, Lovett-Learned Professor of Business Administration, Harvard Business School.

"The best, latest and most interesting insider revue of what has made General Electric the great enterprise it still is and why in these times...Lessons for all companies" Robert Jones, retired GE executive.

"William E. Rothschild's book, The Secret to GE's Success is a very good read.. even for laypeople like myself who are not versed in management strategies. It captures your interest and holds it from beginning to end". Patricia O'Neill, free lance writer.

 
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Translations Now Available

Spanish, Korean and Japanese

Coming Soon

Simplified Chinese and Indonesian..

San Jose State University's Strategic Thinking Corporate MBA Program"s Course (Business 290) is using both The Secret to GE's Success and Putting It All Together.

 

   
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