Bill anticipated and described why the Immelt...go big...go global promises were not going to work, because he has learned from the company's past successes and failures...
These lessons can help you avoid the embarrassment of OVERPROMISING..
Purchase..read and apply these lessons from A REMARKABLE COMPANY...
Breaking the GE CODE....
The Secret to GE's Success

A Global Bestseller it is now available in English, Japanese, Spanish, Korean, Indonesian, and will shortly be available in Simplified Chinese... it will also be available in a spanish "ebook". If you wish to listen to an audio version.. it is available on
Listen-- Audio-Tech Business Book Summaries
Select: ”The Secret to GE's Success".

Take a look at this exclusive interview with Business Week's Senior Writer and Interviewer- Diane Brady
These are a sample of the positive reviews the book has received:
- "William Rothschild, a 30-year GE veteran, reflects on what makes GE great, including its distinctive leaders and the strategic management decisions that shaped the company.This well-researched book is also unusual because it is part memoir and part management study.
- Rothschild's applicable chapters conclude with a "takeaway" lesson, explaining how the principles can be applied to the reader's business. The book's practical touches can help readers make GE's success secrets their own. " More...
- "Although Mr. Rothschild is appropriately proud of the company's success, he doesn't shrink from pointing out missteps, areas where processes need to be adjusted, and unnecessary delays in taking needed actions. More... Mitchell.
Take a look at all of the positive commentary |

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The Best Strategic Leadership Library...

Putting It All Together- a guide to Strategic Thinking & Decision Making
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